study of managers" mental models of competitive brand structures
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study of managers" mental models of competitive brand structures

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Published by University College Dublin in Dublin .
Written in English

Subjects:

  • Executives -- Attitudes.,
  • Competition.,
  • Product management.,
  • Brand name products.

Book details:

Edition Notes

Thesis (M.B.A.) - University College Dublin, 1996.

Statementby Elizabeth M. O"Gorman.
The Physical Object
Paginationv, 122, [32]p. :
Number of Pages122
ID Numbers
Open LibraryOL16427500M

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