study of managers" mental models of competitive brand structures
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study of managers" mental models of competitive brand structures

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Published by University College Dublin in Dublin .
Written in English


  • Executives -- Attitudes.,
  • Competition.,
  • Product management.,
  • Brand name products.

Book details:

Edition Notes

Thesis (M.B.A.) - University College Dublin, 1996.

Statementby Elizabeth M. O"Gorman.
The Physical Object
Paginationv, 122, [32]p. :
Number of Pages122
ID Numbers
Open LibraryOL16427500M

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With a focus on organizational learning and competitive advantage, many organizations achieve prosperity and sustainability within the current competitive business environment. Organizational learning enables firms to respond quickly and adapt to the turbulent business by: 1. As market power has moved from companies to consumers, and global competition has intensified, managers in almost all industries have come to face steep performance challenges. To turn things around, they need to be more creative in developing and executing their competitive strategies. MECE – A Guide to the MECE Principle With Applied Examples MECE is a best practice method to lay down a robust structure for your case interview. MECE is a way of segmenting information into sub-elements that are mutually exclusive and collectively exhaustive. In other words, elements should “exclude” each other, i.e. be distinct and should “exhaust” the relevant field, i.e. contain everything . Introduction. Although management and attempts to improve it are as old as civilization, the systematic study of management is only just more than one hundred years old. “Management history” refers primarily to the history of management thought as it has developed during that time, although some work covers the practice of management all.